Clarity helps Canadian owners prepare for a business sale, approach prospective buyers and navigate the decisions along the way. Start with your goals. Build a plan around them.
Begin with why you are considering a sale, when you would like to step back and what matters beyond the price. We also discuss the business, your role and the information needed to decide whether moving forward makes sense.
02
Prepare a credible selling story.
Organise financial records, clarify what is included and identify the questions a buyer is likely to ask. Discuss pricing and positioning with the right advisors. Agree the engagement scope, fees and marketing approach before the business goes to market.
03
Introduce the opportunity carefully.
Agree how the business will be described before it is identified, what screening is appropriate and when more detailed information can be shared. Buyer interest should be assessed for practical fit as well as the initial headline offer.
04
Evaluate the whole proposal.
Compare price alongside payment terms, financing conditions, assets included, transition expectations and proposed timing. A letter of intent is a stage in the conversation; your legal advisor should explain its effect and any commitments it contains.
05
Work through the details.
During due diligence, buyers examine the financial, legal and operational information supporting the opportunity. Keep questions organised and involve your accountant and lawyer where their expertise is needed. Findings may change the terms or whether the parties proceed.
06
Prepare the handover.
Closing and transition should follow the agreed documents and conditions. Plan introductions, access, responsibilities and any seller support so the first stage of new ownership is considered alongside the transaction itself.
CONFIDENTIAL FROM THE START
Protect the business while you consider a sale.
Your first inquiry stays off the public website. Share your contact details and a brief introduction; keep financial statements, employee records and sensitive agreements for a later, controlled review.
Before any marketing begins, agree how much information is shared, with whom and at which stage. Confidentiality is a process to manage throughout the sale, not a promise that removes every disclosure risk.
There is no dependable timetable for every business. Preparation, pricing, buyer fit, financing and due diligence all affect the process. Discuss your desired timing early, while allowing for the possibility that finding suitable terms takes longer than expected.
What does it cost to work with a business broker?
Fees and engagement terms need to be discussed for your specific business and the work involved. Ask what is payable up front, what is payable on a completed transaction, what expenses are additional and how any exclusivity or termination terms work. Confirm the agreement before instructing marketing.
Can I start before I am ready to list?
Yes. An exploratory conversation can help identify preparation gaps and the decisions you need to make. Sending an inquiry does not list your business or commit you to an engagement.
Will Clarity replace my accountant or lawyer?
No. Brokerage support coordinates the commercial sale process. Your accountant and legal advisor remain important for financial preparation, transaction structure, tax, contracts and closing advice specific to your circumstances.
BEFORE THE NEXT CHAPTER
A little knowledge. A clearer decision.
Practical reading for owners thinking about what comes next.
Start with a confidential conversation about selling your business. A few details are all we need to begin.
A confidential first conversation
Space to explore your options
No commitment to list your business
Good decisions start with clarity.
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